Hello, I’m Mayee!
Hi, it’s nice to meet you! I’m the founder of Bob the Baker Boy, and I’m thrilled to tell you our story.
I studied Accounting at NTU but soon found my true calling in the kitchen, not the office. I started from the ground up as an apprentice, and with a whole lot of heart, Bob the Baker Boy was born.
Today, our team of 40 shares a mission to Bake a Million People Happy.
Bob is “Always baking people happy” with his fresh bakes.
— Mayee, founder of Bob the Baker Boy
How I Started
I used to dive into my mom’s recipe books and bake enthusiastically with our trusty, decade-old oven. Despite many failures, I cherished every moment. After graduating, I realized accounting wasn’t for me, and my parents wholeheartedly encouraged me to pursue my passion.
I started as an apprentice at a nearby bakery, earning $1,500 a month. On my days off, I experimented tirelessly—mixing butter, flour, eggs, and sugar—crafting my own recipes and testing them again and again until they were just right. I still remember sitting on my balcony in tears after a string of failures.
My sister became my loyal taste tester, always excited to try my newest creations. Eventually, I nailed a recipe and began selling cakes online. I left my job to focus on my favorite chocolate cake, which I promoted to friends on Facebook.
One of my most memorable early failures came during Christmas, when I sold 20 chocolate log cakes—only to have 30% of customers return, disappointed that the logs were too flat. I spent the entire holiday redoing them. It was a tough lesson, but one that shaped my journey.
Who’s Bob?
Choosing a name for my bakery was quite an adventure. I found inspiration from Bob Lam, a Hong Kong comedian I loved watching on YouTube.
His videos never failed to bring me joy. In one memorable moment, despite a mishap at a wedding he was hosting, he remained positive, saying, "落地开花，富贵荣华" which means "When things fall, they blossom and bring wealth and prosperity." His resilience and optimism deeply inspired me.
I aimed for my bakery to bring joy, much like Bob did, which led to the creation of Bob the Baker Boy. From the start, Bob the Baker Boy has been more than just me. During my early days, my amazing sister, brother-in-law, parents, and aunt supported me through the most challenging times.
Moving Forward
From those humble beginnings brings us to today. We are now a passionate team of 40 working from our lively kitchen at Pandan Loop. We even started a halal brand called Pinch Bakehouse!
Eight years on and our mission remains clear as day. Our goal is straightforward: to bring happiness through baking to a million people.
Thank you for being part of our journey!
Warm regards,
Mayee, Founder of Bob the Baker Boy
We are a bespoke bakery that customises cakes for any special occasions
Low Sugar Cakes
Soft chiffon layers, and we’re lovers of sugar-thin, regular customised cakes.
Over 500 Cake Designs
Uniquely designed & highly customised cakes made-to-order for all your celebrations.
Islandwide Delivery
Same-day delivery available. Enjoy free delivery on orders above $150.
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